If you had asked me a year ago what some of the most well-known tequila brands were, I may have answered "Jose Cuervo", "Patron" and "Sauza."
Ask me today and I'd definitely throw "Avion" into that mix.
Does the brand "Avion" ring any bells? Perhaps if you watched HBO's hit series Entourage it would.
It has been reported that the creator of Entourage, Doug Ellin, was writing the storyline for Season 7 and needed a new business venture for Turtle (his car service had gone belly up in Season 6.) Ellin had heard about Avion from a long-time friend, who happened to be one of the partners for the brand; with this friendship a new sub-plot for the series was born. The interesting thing is that the placement cost the company $0 -- just a handshake. For a product to be woven so well into a series for free is pretty amazing.
Check out the quick clip below from CNBC's Fast Money where the hosts talk with Ken Austin, the founder and chairman of Avion.
Having only been on the market for three months now, it obviously begs the question if the Tequila brand will take off because of the placement. Only time will tell.
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