Real Reality

I came across a great TED talk from Jesse Schell titled "When Games Invade Real Life." You can check it out by pushing the 'play' button below:

A big point of this TED talk was the discussion of 'reality.' Do we escape from true reality to only go into a virtual world and seek out reality?

This discussion really got me thinking. So often we seek out 'reality' through various mediums, be it games, movies, television, etc. Is this a way for us (as the consumers) to find similarities or a common bond to certain programs/games/movies, in turn creating a feeling of familiarity and relation to them?

For example, does the fact that Top Chef uses Whole Foods market as their "go-to" grocery store allow consumers to feel a connection with the show, since they can relate to a previous shopping experience there? Does this plug allow us to feel like we belong? Can we find a reality in all of this?

Just something to think about.